Rune Soup
luck
Eat A Prosperous 2012
Just having a look at Twitter, it seems we all haven’t clearly eaten enough over the last two weeks. So here are some food-based fortune suggestions to ring in a prosperous 2012! First, two points: One… a confession. I fucking hate New Years. Yes, that is as clichéd and obvious as saying “I really like [...]
Volume Is The Best Magical Strategy
In August I came within a single day of being fired. If the CEO hadn’t been on holiday in Tuscany at the time I probably would have been out the door. (His first question to my boss when he came back to Hamburg was “why is Gordon still working for the company?”) And part of [...]
The Omnivorous Magician: Success Magic Requires Both Hunting And Gathering
In one of my first ever sales jobs, my boss told me there are two types of sales people: hunters and farmers. Hunters went out and got new business -big flashy deals- while farmers got under the skin of existing clients and extracted year-on-year growth from their spend. Both have different probability spreads and both [...]
3 Steps To ‘Star Storm’ Proof Your Life
Chalking up some points in the spirit model column was the distinct sensation of certain “things” riding down from the Arctic into the UK during our pre-Christmas “Freeze”. To me they felt like ice demons (from here maybe?) being blown off course and making landfall right across the country when the UK’s oceanic defensive wall [...]
7 Steps To Your Own Risk Adventure
A dear school friend accompanied me on my recent trip to Nottingham. Through a series of ‘random’ coincidences, he has ended up as the general manager of a large event construction business within three years of graduating from university. On the other side of the world. Over five to six hundred beers in the shadow [...]
The Trouble With Beginner’s Luck
Jow’s recent post about magical tendencies toward forming cliques has got me thinking about beginner’s luck. Why? Because entry into a group broadly follows what in marketing is called the purchase funnel. (Sometimes window.) You start wide and then you narrow in… And then eventually you commit to something. Be it an iPhone or a [...]
Luck: Supermarket Spell Sweep
I like luck magic. It’s probably the easiest magic to perform because it relies on the universe’s inherent probabilistic qualities… You just lean into the curve a little bit more. Seeing as nothing has a guaranteed outcome from a probabilistic point of view anyway, a majority of our day to day experience is good for [...]
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